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7 Online Lead Generation Techniques that Work

Sanjay Technologies
Digital Marketing in India
  • Sanjay Technologies
  • Monday, July 09, 2018

Many Professional services have been comparatively slow to accept online lead generation techniques. Some professionals are mistaken, that the only way to generate new leads is via networking and referrals.

The world is changing! A new form of business development is creating the important of leads for many professional services. As a Best Digital Marketing Company in Chennai, Sanjay Technologies are sharing the top best online lead generation techniques that will work today!!!!

Before getting into the article How you can Use SEO to Improve Your Social Media Strategy

Search Engine Optimization

Search Engine Optimization is one of the well known techniques to generate online leads. Search Engine Optimization gives you the tools to match qualified clients with your content. Most of the SEO Company in Chennai gets the best result in this Search Engine Optimization technique.

Lead Generating Website

Most of the websites are not designed to generate leads. If visitors do not recognize what you do or what solution you have it for them, they will go elsewhere. To overcome this problem a lead generating website that is designed to make it simple for visitors to understand your business or service, download helpful information and ask for a proposal. The impact of online lead generation can be remarkable.

Pay Per Click Advertising

Pay per Click Advertising is an another well known SEM Services in Chennai to get online lead onto search engine results pages for relevant keywords. This method gives you greater control over the keywords with which you want to be connected. As the name means you only pay when someone clicks on your link. In addition, PPC is entirely trackable and usually less expensive than traditional print advertising.


To be frank, blogging doesn’t generate more direct leads. But this blogging is probably the most successful driver of leads to your website. Because a blog allows you to generate a wide range of keyword that can be found in the search engines, it can help to get a lot of qualified prospects to your website. Without a blog, your SEO efforts will be handicapped.

Social Media

The spirit of social media is not which platform you prefer. It’s all about the quality and reach of the networking you do. The style of interaction may vary greatly from Facebook to Twitter to LinkedIn, but it makes the right connections with the right audience. Social media can produce the reputation and referrals connected to traditional business networking.

Online Marketing Videos

Today Video is everywhere, it is a perfect marketing platform for professional services. It’s almost like automating the referral process. Video can be used to present your firm, explain complex services or introduce your team. And also video can play a significant lead generating and lead nurturing function.


A webinar also referred as online seminar or other educational event. The success of the webinar is to select topics that are huge interest and easy to obtain your ideal target client. Eventually, attendees come to trust your firm and will be likely to believe you when they have a relevant need.

All above seven online lead generation techniques could become the foundation of a strong marketing plan. Being an SEO Company in India, We are one of the leading company all kinds of web related services. Both Online marketing and traditional marketing make a powerful combination.


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